Much to the shock of promoting aficionados this 2016, ASO is as yet the showcasing channel with the most deception being spread on the web, with some aSO professionals, designers, and even directors staying suspicious about its utilization by and large. In as ahead of schedule as March 2016, we now have assessed new ASO patterns that will shape the web based promoting this year, yet it is additionally time to demystify basic myths about this ASO wonder, for the last time.
In case you’re a designer, who needed your application to connect with the majority, you should know at this point, how troublesome this can be. Positioning in the Google PlayStore each can feel like an unattainable objective, particularly when you’ve recently propelled your first application.
In Google Play, some essential appstore improvement can go far. Similarly as you would hope to put time and cash in showcasing or advancing your application into different channels, you additionally need to center around application store enhancement.
This post will furnish you with an itemized rundown of the rudiments of ASO, including why it’s fundamental to rank in Google Play Store look, how to discover significant watchwords, and how the components of your application posting are the most imperative for positioning.
Put Keywords In Your App’s Title
Just like with iTunes search, putting keywords into the title of your app can help boost its ASO ranking. However, since Google Play titles are limited to only 30 characters, you will probably be able to only put two to three keywords into your title, so it’s a must that you choose wisely. Also, you can follow this winning aso title format.
As far as App Store Optimization is concerned, your keywords count the most. This is not a secret, but if you have never gone through the whole aso process before, it can be a daunting task.
When looking for keywords for your app to target, remember the “R.D.T.” rule: Relevance, Difficulty, and of course — Traffic. The most important thing here is to choose the best keywords that are highly relevant, so your users are more likely to download it when they find your app or game using these keywords. Next step is to look for lower difficulty scores so that you will have a better chance of being ranked. Finally, if you have met these two criteria, choose the one’s with the higher Traffic Scores.
Add Keywords To Your App’s Description
This is one of the biggest differences between Google PlayStore and iTunes search. Instead of providing a keyword field like the App Store does, Google takes the keywords from your app’s description.
You app’s description can have a maximum of 4,000 characters, so be sure to maximize and use as many of them as possible. It has been said that we can include a target keyword about 4–5X in the description for best results. Stuffing keywords hasn’t shown to help at all. So don’t try to trick or outsmart the Google algorithm, by keyword spamming or any nonsensical description just for the hopes of ranking better.Also, make sure that your description is appealing or the very least — it makes sense and not just a bunch of keywords crammed all up altogether.
Read More : Guide to Digital Marketing
Promote Your App
Having a promotional video for you app is important as it is an additional factor when it comes to Android ASO. Google Play already has this option where you can showcase your app via a promotional video, so you should take advantage of it. This is one way to make people excited about your app — so entice them!
Be sure to keep your video short. Just dynamically highlight the most important features of your app. Nobody is going to watch a 10-minute presentation of why they should download your app. They might get bored and fall asleep.