As indicated by an ‘Overseeing Digital Marketing’ contemplate by Smart Insights, 46% of brands don’t have a characterized computerized showcasing technique, while 16% do have a procedure however haven’t yet coordinated it into their promoting movement. Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.
- Search Engine Optimization (SEO)
Search Engine Optimization or SEO is essentially tweaking your website so that it comes up naturally or organically for search results in Google, Yahoo Bing or any other search engine. Google updates its algorithms regularly so that only the relevant results come up. From that perspective, many experts say that SEO is dead and the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).
- Search Engine Marketing (SEM)
Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business, primarily through paid efforts. Hence it is also called Paid Search Marketing. The universe of SEM is diverse and complicated.Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.
- Content Creation
Research shows that content creation is a definitive method of marketing in 2014.All recent changes to Google’s algorithm – be it Panda, Penguin or Hummingbird – point to the fact that content is the most important metric while filtering search results. Content can be presented in different formats, including blogs, white papers, e-books, case studies, how-to guides, question and answer articles, forums, news and updates, images, banners, infographics, podcasts, webinars, videos, or content for microblogging and social media sites.
- Social Media Marketing (SMM)
Social Media Marketing or SMM is an offshoot of your SEM efforts. It involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Google+, Linkedin, etc.
As we mentioned above, good content is shared and liked.So create and customize content for different social media platforms. Remember to be prolific and original; you need to engage with users on a daily basis, at least four to five times a day. Your SMM efforts can be especially helpful for branding and driving sales.
Read more : How to Engage Audience Using Digital Advertising
- Viral Marketing
Viral Marketing is a strategy where a unique content spreads exponentially online, because the content is appreciated, shared and liked immensely. This is a great way to brand and drive traffic to your website.The content can take any format; all you need is to be creative.
- Email Marketing
When you send a commercial message through email to a list of potential customers, the strategy is called Email Marketing. With an effective email marketing software, you can maintain email lists that are segregated based on several factors, including customers’ likes and dislikes, and spending habits. Remember to send personalized emails; this helps to develop trust.